VISCOM 2019
ITALY
T3Systems Italy introduces itself to the Italian Exhibition Industry.
Growing from the success of Viscom 2018, T3Systems has since opened its brand new T3Systems Italy office.
BRIEF
The Viscom Italia exhibition at the Fiera Milano Rho is one of Italy’s key exhibitions for companies and consumers to view and showcase the latest in visual communications. From large format digital printing to digital signage and pop up – point of sale units; visitors can immerse themselves in the latest innovations and trends.
Growing off of the success of the previous year’s exhibition, T3Systems has since created an Italian office, to solely deal with the Italian market. And what is a more perfect way to introduce itself to the industry than to exhibit at Viscom Italia 2019.
OUTCOME
The design for the 28 sqm floor space encapsulated a variety of the T3 Solutions and introduced a brand-new addition to T3. The product ranges were included in a few structures to showcase individual benefits and the overall versatility that T3 provides to exhibition and event displays.
Using some of the previous year’s most iconic and well-received features as inspiration, the team designed a stand the stood out among the competitors.
The back wall consisted of a 7-metre-long and 3.5 metres high illuminated fabric display wall, with an integrated 50 inch TV monitor. In front of the illuminated back wall was the well-received skeletal arches wall from 2018. The two structures were connected using a ceiling T3Litebox display which measured 7 metres long and 1.01 metres wide.
Two free-standing T3Litebox displays were included; one showcasing T3’s unique ability to create custom angles and internal corners and the other being a 2m x 1m lightbox to display the standards available to customers.
Viscom Italia was a great opportunity to introduce the brand new T3Deco fully coloured, modular display framework to the industry. T3Deco is the world’s only fully coloured modular retail and exhibition display framework. The profiles and connectors are provided in a range of standard colours, with a custom option also available.
“Viscom 2018 was a fantastic success for us, so we wanted to build off of that for this year’s exhibition. By creating an exhibition space that replicated some of our most well receieved features from last year we showed visitors that they can make a impact on each show they attend and keep their brand image and design in mind every time.”
INSTALLATION
The installation of the modular exhibition stand was completed by a team of 3 people in 5 hours without the use of tools or levers at any point of the construction.
Once the show was finished a team of 3 dismantle and packed the entire stand down in under three hours. The profiles and components are then able to be reused and reconfigured for future projects, making T3 one of the most eco-friendly and cost-saving solution available.
We brought T3 back to Viscom Italia in a big way. Introducing new products and solutions to the exhibition while keeping some of the previous year’s more well-received features in the design as well. T3 enables users to have the highest level of versatility when designing display structures and the stand showcased this perfectly. The show even provided us with an opportunity to interact with LED monitor companies, and showcase how they could encase and cover their monitors with multiple graphic types.
Massimo Durello T3Systems Italy.
